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Morris Turek, a trademark attorney, explains the process of transferring trademark ownership through a trademark assignment. He confirms that trademarks can be transferred to another person or entity, but emphasizes the importance of including the associated goodwill in the assignment for it to be valid and enforceable. Without this goodwill, the transfer may be considered an assignment in gross, risking the loss of trademark rights. While a trademark assignment doesn't necessarily need to be documented in writing, Turek strongly recommends creating a written and signed document to prevent any future ownership disputes.
