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In this tutorial, Devon Dean from ProjectManager.com discusses the importance of effectively selling a project through a well-crafted project proposal. He emphasizes that personal interactions are crucial, stating that people prefer to buy from individuals rather than relying solely on a proposal document. Dean advises against expecting decision-makers to act on the proposal without prior communication. He stresses the need for project sponsors and champions to actively advocate for the project by engaging with decision-makers and using these discussions to refine the proposal based on feedback. This proactive approach is essential for increasing the chances of securing funding and support.