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Devon Dean from ProjectManager.com discusses the importance of interpersonal communication in successfully selling a project through a proposal. He emphasizes that decision-makers are unlikely to act on a proposal document in isolation; personal interactions are crucial for gaining funding and support. Dean advises project sponsors and champions to actively engage with decision-makers and use these discussions to refine their understanding and approach regarding the project. Ultimately, while a well-written proposal is important, it will be ineffective without prior communication and lobbying efforts to ensure buy-in from stakeholders.