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In this video, Jordan Steen, known as the Serial Entrepreneur, explains how to create a proposal for potential clients, detailing what to include and how to secure a deal. He emphasizes the importance of outlining the services offered and the associated costs in the proposal. The tutorial aims to provide viewers with a step-by-step guide to successfully constructing these proposals. Steen encourages viewers interested in starting a marketing agency, building a personal brand, or launching an online business to subscribe for future content, including free training and templates. The video promises practical insights into enhancing business offers and proposal strategies.