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In this tutorial on press releases, the speaker addresses common questions about creating effective press releases. They acknowledge the challenges faced by brand owners in prioritizing and condensing information. The speaker highlights the discomfort many feel with writing and understanding the guidelines that govern press releases. They promise to cover both best practices and common pitfalls, aiming to simplify the process for those who may not be natural writers. A cheat sheet for crafting attention-grabbing press releases is also provided for further assistance. The session focuses on how to successfully develop and present press releases.