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Proposals are crucial for attracting more photography clients. This video tutorial guides viewers through creating an effective proposal and contract, utilizing a proven template that secured over 50 product photography clients during the pandemic. While it specifically addresses photographers, the content is relevant for any service-based business. A contract solidifies a project and turns discussions into a formal agreement, emphasizing that a signature is necessary to close a deal. The tutorial highlights the importance of proposals in the sales process, stating that without a signed contract, there is no project or agreement, regardless of initial client enthusiasm.