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Writing a press release is crucial for your promotional campaign, as it can significantly impact your chances of gaining press or radio coverage. This video tutorial outlines the steps to create an effective press release. Acknowledging the challenges musicians face in writing about themselves, the tutorial emphasizes the importance of this release for marketing your music. Start by gathering necessary information, including your artist bio, and summarizing it into bullet points. Additionally, obtain a private streaming link for your release, with SoundCloud recommended as the easiest platform for sharing MP3s privately with journalists and producers.