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In this tutorial, Devon Dean, content director at ProjectManager.com, explains how to effectively sell a project through a well-crafted project proposal. He emphasizes the importance of personal interaction, stating that decision-makers are unlikely to fund a project based solely on the written document. Dean advises project leaders, sponsors, and champions to actively engage with decision-makers, lobbying for support and using these interactions to refine their understanding of the project’s needs and goals. Ultimately, he stresses that successful funding relies on strong communication and relationships alongside the proposal itself.
