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Selling gift certificates during peak times can significantly boost profitability, even with minor discounts. Promotions simplify the process of creating and selling discounted gift certificates. Using MassageBook, you can sell certificates by service or customize them for any amount. When promoting gift certificates, purchasers pay a discounted price while the recipient's gift maintains its full value upon redemption. Both gift certificates and promotions are managed in the marketing section of your business platform. In this tutorial, a single promotion will be created for two custom gift certificates offering a $75 certificate for $60 and a $100 certificate for $75, providing clients with flexible purchase options.