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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell a project through a project proposal. He emphasizes that personal interactions are crucial, as decision-makers are influenced more by communication than by the proposal itself. A well-crafted document alone won't secure funding; active lobbying and engaging discussions with sponsors and champions are essential. These interactions help refine the project's objectives and align them with the decision-makers' expectations. The key takeaway is to prioritize people engagement alongside the proposal writing process to enhance the chances of project approval.