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In this tutorial, Stephen Houraghan from BrandMasterAcademy.com discusses the importance of a go-to-market strategy for launching successful brands. He emphasizes that having a product or service that meets a need is only part of the equation; crafting an influential message and mobilizing it is crucial for gaining brand awareness. The video outlines that an effective go-to-market strategy focuses on clearly defining the target audience, identifying their locations, and outlining engagement methods. Viewers will learn a step-by-step guide to understand the key components necessary for creating a successful go-to-market strategy.
