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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell a project through a well-crafted proposal. He emphasizes that interpersonal relationships are crucial, as decisions are rarely made based solely on the proposal document. To enhance the chances of securing funding and support, project leaders, sponsors, and champions should actively engage with decision-makers, lobbying for the project. These interactions are essential for refining the proposal and understanding the stakeholders' needs, thus increasing the proposal's impact when presented. Overall, strong communication and active advocacy are vital components of successful project funding.