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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell a project through a project proposal. He emphasizes that personal connections are crucial; decision-makers are unlikely to approve a proposal based solely on the document itself. To increase the chances of funding and support, project leaders, sponsors, and champions should engage in proactive lobbying and direct conversations with decision-makers. These interactions are vital for refining the project's objectives and ensuring alignment with organizational goals. Ultimately, a well-prepared proposal coupled with strong personal advocacy significantly enhances the likelihood of project approval.
