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Proposals are crucial for acquiring more photography clients, and this video tutorial guides you through creating a proposal and contract effectively. The presenter shares a personal proposal template used to secure over 50 product photography clients during the pandemic. The process outlined applies not just to photographers but to any service-based business. A contract is essential; without one, there’s no project or deal. A proposal formalizes discussions with the client and requires a signature to finalize the agreement. The presenter emphasizes that proposals are vital in the sales process, as a signature signifies a confirmed client relationship.