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To enhance your product, marketing, and sales, it’s crucial to understand your customers' thoughts. While data from tools like Google Analytics is valuable, it has limitations. Direct communication with customers provides the most comprehensive insights necessary for growth. In this tutorial, Trent Cannelley explains the importance of customer satisfaction surveys, covering when and how to ask for feedback, how to structure the survey, the types of questions to include, and how to analyze the collected data meaningfully. As a marketing strategist, Trent shares his expertise on improving business through effective marketing, sales, and analytics.