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In this video, Kevin, a product manager, discusses the importance of collecting product feedback to improve products. Gathering customer feedback helps product managers (PMs) understand user interactions, feelings about features, and pain points. This feedback fosters empathy, allowing PMs to connect with customers' experiences. The video outlines three qualitative methods and three quantitative methods for collecting feedback. The first qualitative method mentioned is conducting one-on-one customer interviews, which provide direct insights into customers' favorite and least favorite aspects of the product. Kevin encourages viewers to like, subscribe, and stay updated on weekly tech interview prep videos.