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A creative brief is a strategic document, typically one to two pages long, utilized by marketing teams, ad agencies, and freelancers to outline the scope, goals, and requirements of a creative project. It provides a deeper insight than a standard project brief, encompassing the vision, voice, and target audience for the brand or campaign. Clarity is crucial, especially for corporate or client projects, as a lack of understanding can lead to stress, frustration, and increased costs. A well-defined creative brief helps teams produce high-quality work efficiently, aligning client expectations with the creative team's efforts and reducing revisions needed.