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In this tutorial, the speaker discusses licensing artwork and key considerations when reviewing contracts with companies. Highlighting a recent project with Control Prepaid Mastercard, where their artwork was featured on a card, the speaker emphasizes the importance of understanding contract terms. Key elements to watch for include payment structure—whether it’s royalties or a flat fee. For royalties, it's vital to clarify if the percentage is based on revenue or gross profit and to consider the number of items being produced. Understanding these details ensures the artist is fairly compensated for their work.