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In this video, Salvador Brakeman discusses strategies for nonprofits to encourage donations for crowdfunding campaigns. He aims to explain how to emotionally engage potential donors, leading them to contribute to a cause and advocate for the nonprofit. Brakeman references a psychological study on charity giving, which explores the brain's decision-making process regarding donations. He promises to share the study link for viewers to verify his claims and gain a deeper understanding of the factors influencing charitable contributions. The focus is on scientifically understanding what motivates people to give money to nonprofits.