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Many book marketing packages include a press release for book launches, which typically contains a headline, quote, and details about the book. While the idea of gaining media attention sounds appealing, authors may question the actual utility of press releases. This video addresses the effectiveness of press releases in book marketing. Julie, known as the Book Broad from Book Launchers, emphasizes their professional self-publishing services that aid in writing, publishing, and promoting nonfiction books. She highlights that done correctly, self-publishing can enhance an author's brand, business, and income, all while retaining full rights and royalties. Historically, press releases were essential for garnering media attention, particularly in the 1990s.