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In this video, Chris Bales from the Sponsorship Collective provides a short training session focused on creating effective sponsorship proposals. He emphasizes that proposals are often misunderstood and either poorly executed or overvalued in the sponsorship landscape. Bales aims to guide viewers on how to construct effective proposals by presenting three proposal templates. He encourages participation in their private Facebook group, which offers weekly free training, templates, and a supportive community for sponsorship seekers. Additionally, viewers are prompted to like, subscribe, and enable notifications for future content.