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Claire Freeman, founder of My Plus One and Airspruce, introduces her platforms: My Plus One connects travelers with locals and accommodations in five cities, while Airspruce offers professional travel writing services for property listings. She discusses the importance of public relations (PR) and provides tips on using new tools for affordable media outreach. Claire emphasizes building strong relationships with the media to secure press coverage, which is crucial for startup growth. She shares her own experience launching My Plus One in Berlin, which received significant media attention that contributed to the business's success.
