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A social media policy is an internal document that helps companies manage employee interactions on social media platforms like Facebook, Instagram, and Twitter. As these platforms grow in importance for sharing information and building brand identity, they also present risks, as inappropriate employee posts can damage a company's reputation. This tutorial will explore the role of social media policies and the key elements of an effective policy. eFORMS, the leading database for various documents, will provide a link at the end of the video for viewers to create and customize their own social media policy. It's essential to differentiate between social media policies and social media strategies as part of this discussion.