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In this tutorial, the host emphasizes the importance of a compelling social media portfolio for converting clients, whether it's their first or fiftieth. To help with this, they offer a free social media proposal template designed to stand out from typical, uninspiring proposals. The video will guide viewers through customizing the template and highlight essential elements to include for client engagement. The host, Mel, who owns a successful social media agency, aims to assist aspiring social media managers in achieving similar success. It's noted that the proposal is sent after a discovery call with potential clients.
