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In this video, Kylie discusses the importance of setting marketing objectives, which are essential for guiding marketing strategies and actions. Without objectives, it's challenging to determine direction and execution. The video explains that marketing objectives differ from marketing goals; goals are long-term and aligned with a company's mission, while objectives are specific actions taken to achieve those goals. Kylie emphasizes that marketing objectives are vital across various strategies, including inbound marketing, social media, and email marketing. Additionally, the video presents 10 examples of marketing objectives to inspire viewers' next marketing plans.
