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In marketing, your objectives and goals are the pillars that guide all of your actions and strategies. If you dont set any objectives, you dont know what direction you should go in, or how to do it. But, sometimes you need a little inspiration to come up with your objectives. In this video, well explain what marketing objectives are and share 10 examples you can use in your next marketing plan. Hi! My name is Kylie and welcome to Inbound Explained! Normally on this channel we like to stick to Inbound Marketing, but marketing objectives are crucial for all marketing strategies, whether its inbound, social media, email marketing, or more. So, what exactly is a marketing objective? Marketing objectives are the actions you and your marketing team take to fulfill your marketing goals. Keep in mind that marketing goals and marketing objectives are two different things. Marketing goals are long term, expansive, and are often inspired by the mission and purpose of a company. On the other h