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In this video, Jessica Cheney, known as the "sponsorship lady," introduces herself as a sponsorship coach. She shares tools and resources to help viewers grow their sponsorship revenue, including a sponsorship proposal template. Reflecting on her experience hosting the first Women of Purpose conference in 2014, she recounts her struggles with securing corporate sponsors, which involved significant out-of-pocket expenses and countless unanswered emails. Jessica emphasizes the importance of avoiding common mistakes, particularly the submission of poor proposals. By changing her approach to proposals, she successfully secured over six figures in corporate sponsorships.
