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- Getting a read on customer satisfaction can be extremely hit or miss. Think about the last time you had to peek through your Yelp reviews, or check out the Google reviews of a restaurant you were thinking of trying out. Im betting that you saw some pretty polarized opinions. Some of them were probably like, Best lasagna of my life! Dont even bother going anywhere else. And others were probably like, Yo literally? A bowl of SpaghettiOs wouldve been better than what I got, to which I say, dont be hating on Chef Boyardee. Saved my life many times as a young man. So you get the picture. Whats the deal? Well, in a nutshell, its because people tend to choose to leave feedback only when theyre either over the moon or really upset. And thats not really helpful to be perfectly honest, because most of your customers theyll probably fall somewhere in between that. The people whove had a decent experience but arent likely to rave about it unprompted, you need a way to bring out th