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This tutorial discusses writing and designing business proposals effectively, drawing insights from over 570,000 proposals analyzed via the PandaDoc platform. It emphasizes that a proper proposal should consist of nine key components and typically span 6 to 10 pages for smaller deals (under $10,000), potentially extending up to 50 pages for larger enterprise deals. The main sections include a cover page, cover letter, table of contents, executive summary, solution section, pricing page, About Us section, testimonials or social proof, and a final agreement with a call to action (CTA). The presentation allows viewers to skip to specific chapters if desired.
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