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In this tutorial on press releases, the presenter addresses common questions on their creation and distribution, emphasizing the importance of knowing what to include and avoid. A cheat sheet for crafting effective press releases will be linked for reference. The tutorial acknowledges challenges brand owners face in distilling extensive information into a concise format, especially for those who may not be comfortable with writing or familiar with press release guidelines. The session aims to provide clear instruction on best practices and pitfalls to help viewers successfully craft attention-grabbing press releases.