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A social media policy is an internal guideline for employees regarding social media interactions, crucial as platforms like Facebook, Instagram, and Twitter shape brand identity and customer engagement. While these platforms offer opportunities for firms to connect with potential customers, they also pose risks; inappropriate posts can harm a company's reputation. This video tutorial will discuss the significance of social media policies, their essential components, and provide a link to a customizable social media policy template. Additionally, it will clarify the distinction between social media policies and actual social media usage.