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In this video tutorial, Jordan Steen, known as Serial Entrepreneur, explains how to create a proposal for potential clients. He emphasizes that clients want to see the services offered and the associated costs. The video will provide a step-by-step guide on assembling the proposal, detailing what to include to effectively land the deal. Steen encourages viewers interested in starting a marketing agency, building a personal brand, or online business to subscribe for access to future videos, free trainings, templates, and proposals. He also mentions that he will share an actual proposal example during the tutorial.