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In this video, Jordan Steen, also known as Serial Entrepreneur, provides a step-by-step guide on how to create a proposal for potential clients. The proposal should outline the services offered and their costs, which are crucial for gaining client interest and landing deals. The video is part of a channel focused on starting a marketing agency, building personal brands, and online business strategies. Viewers are encouraged to subscribe for future content, including free training and templates related to business proposals and marketing. The session will include an actual demonstration on how to structure the proposal effectively.