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In this tutorial, Emily Probst from Modern Machine Shop outlines how to effectively write and submit a press release. She emphasizes the importance of selecting a relevant topic, such as new products, technologies, events, or management changes, as press releases serve as crucial communication tools to inform about happenings in the business and the manufacturing industry. Probst stresses the need for conciseness, noting that she receives numerous press releases weekly, and a clear, straightforward message is essential for easy processing. She highlights that well-crafted press releases can lead to larger stories, encouraging businesses to share their updates.