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Proposals are crucial for attracting more photography clients. This video provides a step-by-step guide on how to create an effective proposal and contract, using a personal template that secured over 50 product photography clients during the pandemic. The tutorial emphasizes that proposals are not exclusive to photographers; they are applicable for any service-based business. Without a contract, there is no project or agreement. A proposal formalizes discussions and secures a client's commitment through a signature, transforming conversations into solid deals. The video underscores the importance of proposals in the sales process, highlighting that no agreement is valid until the client signs.