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In this tutorial, Samuel from Entrepreneur Education discusses the essentials of creating a marketing proposal or pitch. He presents a scenario where a small coffee shop, averaging 50 customers daily, seeks to expand by increasing its customer base by 50%. As marketing specialists, we can leverage our creativity to generate strategies tailored to the client's business model. The marketing proposal serves as an outline of what the specialist can offer during negotiations, forming the foundation for a comprehensive marketing plan. However, he emphasizes that developing a full marketing plan should only occur after securing the client’s engagement.