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In this tutorial, the speaker discusses how to write a business proposal specifically for a commercial cleaning business. However, they admit to never having written a business proposal themselves, as starting a new business without prior experience can make this task overwhelming. Drawing from their experience of owning multiple businesses, including one approaching $7 million in revenue, they emphasize that a written plan may not be essential for everyone. Instead, they suggest asking critical questions to guide the process of developing a business strategy, especially for small janitorial companies aiming to secure their first contracts.