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In this video tutorial, the speaker discusses the topic of writing a business proposal for a commercial cleaning business. However, they admit to never having written one themselves, emphasizing that starting a new business can be overwhelming, especially for beginners. The speaker, an experienced entrepreneur with multiple businesses, including a successful one nearing $7 million in revenue, is now focused on coaching small janitorial companies to secure their first contracts. They highlight that having a written business plan may not be essential for them, but suggest that there are important questions aspiring business owners should consider when outlining their strategies.