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Writing engineering proposals can be challenging since engineers are primarily trained in technical calculations rather than proposal writing. However, crafting effective proposals is crucial for career advancement in consulting engineering. In this video tutorial, Matt Handel, author of "Proposal Development Secrets," shares valuable insights on improving proposal writing. He emphasizes the importance of asking a specific internal question while developing proposals, which he refers to as the "million dollar question." This question is designed to enhance proposal quality and increase the chances of winning contracts. Matt aims to empower engineers to create better proposals for their clients.