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The video highlights that 82% of U.S. consumers cease engagement with a brand due to poor customer service, emphasizing the importance of customer satisfaction for business health. Neglecting customer satisfaction can lead to loss of existing customers, decreased sales, and lowered employee morale. To ensure customer satisfaction, it’s crucial to gather feedback throughout the customer journey, which is facilitated by customer satisfaction surveys. The tutorial introduces ProProfs Survey Maker as an effective tool for creating various online surveys, enabling users to customize settings and generate reports. ProProfs is showcased as a versatile survey tool that allows for diverse questioning methods.