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OCR Creative Brief

OCR Creative Brief

Aug 6th, 2022

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How to OCR Creative Brief

4.7 out of 5

13 votes

A creative brief is a strategic document, typically one to two pages long, utilized by marketing teams, ad agencies, and freelancers to define the scope, goals, and requirements of a creative project. It enriches the typical project brief by specifying the brand's vision, voice, and target audience for writers, designers, and video teams. While creative freedom is crucial for personal projects, corporate campaigns require clarity to prevent misunderstandings that can lead to stress, delays, and increased costs. A well-structured creative brief aligns client goals and expectations with the creative team, enabling the production of high-quality work with fewer revisions.

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