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In this video, the speaker discusses how to write a business proposal for a commercial cleaning business, but admits to never having written one themselves. They emphasize that for new entrepreneurs, especially those inexperienced in running businesses, creating a proposal can seem pointless. The speaker has experience owning and selling multiple businesses, currently managing one approaching $7 million in revenue, and is also launching a coaching business aimed at helping small janitorial companies secure their first contracts. They acknowledge that while having a written plan may not be essential for them, they suggest asking important questions to guide the business development process.