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This video tutorial, presented by Julie the Book Broad from Book Launchers, discusses the role of press releases in book marketing, particularly for book launches. It highlights that marketing packages often include press releases, which typically consist of a headline, quote, and book details. While press releases were essential for gaining media attention in the 1990s, the video prompts authors to consider their current usefulness. Julie emphasizes Book Launchers' mission to assist authors in writing, publishing, and promoting nonfiction books to grow their brand and income while retaining all rights and royalties.