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Writing a press release is crucial for your promotional campaign, as it can determine whether you receive press or radio coverage. This video explains how to craft an effective press release. The process can be challenging, especially for musicians, similar to writing a CV or bio. However, the press release is essential for marketing you and your product. Begin by gathering all necessary information, including a breakdown of your artist bio into bullet points. You'll also need a private streaming link for your release; it's recommended to use SoundCloud to upload your MP3 privately, making it easier for journalists and producers to access your work.