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In this video tutorial, the concept of strategic alliances is explored, highlighting their role in modern business. Strategic alliances are defined as voluntary arrangements between firms that involve sharing knowledge, resources, and capabilities to develop processes, products, or services. The video aims to address key questions, including the reasons firms form strategic alliances, the major types of alliances, and notable real-world examples. It emphasizes the growing trend of firms entering such alliances to strengthen their positions or mitigate weaknesses. The discussion underlines the increasing importance of strategic alliances in corporate strategy implementation over recent decades.