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In this video, Chris Bellis from the Sponsorship Collective discusses why sponsorship proposals are outdated and ineffective. He argues that brands have recognized the ineffectiveness of traditional sponsorship proposals for about 20 years, yet many sponsorship seekers continue to rely on this obsolete method. Bellis challenges the common perception that sponsorship is merely about creating extensive proposals filled with tiers and logo placements. He asserts that successful sponsorship should move beyond this outdated model, which leads to proposals being ignored by brands. The video encourages a new approach to sponsorship that aligns with current industry practices.