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In today's video, Chris Bale from the Sponsorship Collective discusses how to create a sponsorship agreement and highlights the five essential elements to include in every sponsorship contract. Before diving into specifics, he emphasizes the importance of consulting a lawyer when drafting any legally binding agreement, particularly with sponsorships. Chris reiterates that involving legal counsel is crucial for ensuring the contract’s validity and protection. He also highlights that sponsorship is fundamentally a marketing discipline that requires careful consideration when engaging with new sponsors. Be sure to subscribe and enable notifications for future updates.