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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell a project using a project proposal. He emphasizes that people buy from people, indicating that a proposal alone won't secure funding or resources without prior communication and relationship-building with decision-makers. Dean stresses the importance of engaging with project sponsors and champions to actively lobby for support, suggesting that these discussions can help refine the project’s objectives. He notes that these interactions are crucial for increasing the chances of project funding, highlighting the need for personal engagement alongside a well-prepared proposal document.