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Michael from MSA shares quick tips on writing an effective press release. Start with an eye-catching headline in bold and capitalize the first letter and proper nouns. Your opening paragraph should include your city, date, and an engaging grabber. Write the release as it should appear in print, making it easy for journalists by clearly outlining the who, what, when, where, why, and how. Include quotes for a personal touch and to enhance the story. Conclude with an "about" section to introduce your organization and its work, helping journalists understand your mission better.