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In this tutorial, Dr. G addresses marketing researchers, focusing on creating a research proposal for their semester projects. The session begins with a review of developing research questions, emphasizing the importance of solidifying these questions before drafting the proposal. Dr. G outlines the essential elements of a research proposal, including providing background information on the study. Researchers should explain what attracted them to the topic, whether it’s related to a specific business or product. The goal is to define a topic and formulate a clear and effective research project proposal that reflects their interests and objectives.