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In this video tutorial, the speaker discusses the topic of writing a business proposal for a commercial cleaning business. However, the speaker admits to never having written a business proposal and emphasizes that for new business owners, the process can seem overwhelming and unmanageable. Drawing from their experience in owning multiple businesses, including a successful one nearing $7 million in revenue, the speaker highlights the importance of self-reflection rather than formal planning. Instead of focusing on a written proposal, they suggest asking relevant questions to guide new business owners, especially those in the janitorial field, towards achieving success and securing contracts.